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Throughout, Fun Is Good is peppered with vignettes, where we hear firsthand from people who have benefited professionally and personally from the fun-is-good philosophy and how they have applied it specifically to their own industries and careers. 
President & part owner of six wildly successful minor league baseball teams; son of the late Hall of Fame club owner Bill Veeck...Innovative promotions profiled by 60 Minutes, USA Today, Sports Illustrated, Fortune, People, and countless other media outlets.
It is a name synonymous with fun at the ballpark. Mike Veeck continues to blaze new trails every baseball season. After all, who else would hire a dog or pig to deliver baseballs to the umpire, a Roman Catholic nun to give massages, mimes to perform instant replays or lock fans out of the stadium to set an all-time attendance record for fewest people at a game. An advertising professional, coveted public speaker, founder of the Veeck Promotional Seminar, and all around idea man, Mike recently released a corporate training video based on his “Fun is Good” philosophy and Fun Is Good book based on the same fundamental principle. 
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