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Throughout, Fun Is Good is peppered with vignettes, where we hear firsthand from people who have benefited professionally and personally from the fun-is-good philosophy and how they have applied it specifically to their own industries and careers.

Roland Hemond became the second person to receive the Buck O'Neil Lifetime Achievement Award by the Baseball Hall of Fame on July 23, 2011. Roland Hemond is a three-time winner of Major League Baseball's "Executive of the Year" award (1972, 1983, 1989). He is also credited with the original idea for the Arizona Fall League, an off-season developmental league owned and operated by Major League Baseball, featuring the top prospects from each of the MLB teams, with all games played in the spring training stadiums in and around Phoenix, Arizona. 
President & part owner of six wildly successful baseball teams; son of the late Hall of Fame club owner Bill Veeck...Innovative promotions profiled by 60 Minutes, USA Today, Sports Illustrated, Fortune, People, and countless other media outlets.

It is a name synonymous with fun at the ballpark.  Mike Veeck continues to blaze new trails every baseball season.  After all, who else would hire a dog or pig to deliver baseballs to the umpire, a Roman Catholic nun to give massages, mimes to perform instant replays or lock fans out of the stadium to set an all-time attendance record for fewest people at a game.

An advertising professional, coveted public speaker, founder of the Veeck Promotional Seminar, and all around idea man, Mike recently released a corporate training video based on his “Fun is Good” philosophy and Fun Is Good book based on the same fundamental principle.

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